UXUXAdam B. Fields
User eXperience Director
Interactive Technologies Consultant
864.804.0657
Adam_Fields@mac.com 



UX and the Future of Business

I believe that User eXperience is a driving innovation leader for enterprise caliber companies looking to improve their products and services. Profit Margins are cut, Production is optimized, and Marketing is more targeted… so how do you grow adoption and increase retention of your customers? Many successful companies have discovered the benefits of UX and Design Thinking to improve the customer relationship with their brand.

UX is the great innovator in meeting and exceeding customer expectations, desires, and needs. This is done by employing UX methodologies to understand customers, their workflows, and how that correlates to your products/services. In this way, we can design for an experience that shows we understand them, and their tasks at hand. Via the multiple methods of user testing, data research, and interface design, we can deliver solutions that are intuitive to use, aesthetically engaging, and immediately valuable.

Implementations based on User-Centered-Design are the difference between customers "having" to use your products/services, and "wanting" to use them. I am in the business of mining for joy in the User eXperience of your customers and that's why I am a UX Evangelist; because UX is a meaningful differentiator in creating effective experiences that make your users feel understood. And that feeling of being understood serves to drive usage, create trust, and build brand loyalty.


– Adam B. Fields

Professional experience in directing Enterprise UX for SaaS Applications, Project/Distributed Team Management, and Product/Service Development. I am an experienced UX Evangelist that can bring the benefits of Design Thinking, Collaboration, and User Advocacy into your organization.


Download my Resumé.


References

Available upon request.

User Testing
While often underrated, User Testing is fundamental to the UX process (Data Collection/Analysis, Personas, Ideation, Scenarios, & Prototype Testing... repeat). Regardless of it being functional, if the user can’t easily use it – it’s broken.

Research
Integral to design, Research plays a crucial role in the development of an effective interactive experience. You can’t expect to hit the mark, if you don’t know where to aim your efforts.

Design
Beyond being aesthetically pleasing, a branded User–Centered–Design allows your customers to have intuitive, engaging, and informative experiences with your products/services that build trust and loyalty with your brand.

– Adam B. Fields